Anthony Dzamefe is a young Ghanaian entrepreneur, business coach, author, and TEDx speaker who has come into the limelight with his roles as the CEO of both TimepieceGh and Caveman Watches. As one of the most powerful young business leaders in the African continent, his success is a testament to resilience, creativity, and an unyielding pursuit of perfection.
Anthony Dzamefe was born in Ho, Ghana, and his journey to success was shaped by a humble background. He spent his childhood in a village where financial struggles were part of his daily life. Despite the challenges, his parents inculcated in him the virtues of hard work, perseverance, and aspiration. His secondary school studies were done in Saint Paul Senior High School (SHS), Denu, where he studied Biological Science. However, his business interest led him to study Business Administration and Management at the University of Professional Studies, Accra (UPSA).
Dzamefe’s entry into business was unconventional and marred with difficulties. His initiation into business was trading in second-hand clothes on the streets to survive and take care of his family. He would wake up early, head to the city, and spend the day negotiating prices with customers.
He began his corporate life when he was employed as a Sales and Marketing Officer at African Regent Hotel in October 2012. His professional life took a different direction when he was sent to the airport to be a human billboard for the hotel. Although he was promised it was a promotion, it turned out to be a step down. For about a year, he spent his time at the airport holding a signboard and guiding guests to the hotel. Not content with the arrangement, he made the daring step of resigning and venturing into the business of selling wristwatches.
Anthony discovered his interest in wristwatches while selling apparel and encountering a stall selling watches. He was fascinated with the precision and skill in the art of watchmaking. The stall vendor noticed his interest and asked him to take an apprenticeship with him, and Anthony happily obliged. He devoted himself to learning the craft and became proficient in the technicalities of repairing and building watches.
Using his experience and savings built up over the years, he ventured into the business of importing and reselling watches through TimepieceGh. His long-held aspiration was to develop something better—a real African watch brand that combined tradition and craftsmanship. That’s when Caveman Watches was conceived—a luxury watch brand designed and manufactured in Ghana.
Caveman became a hit with the unique prints it carried, such as African ancestral motifs and patterns. The brand became the standard for quality and resonated with customers in Ghana and beyond. Apart from building a brand, Anthony Dzamefe has used his success to give back to his community. He has provided jobs for young artisans and taught them the art of watchmaking and entrepreneurship. He has also collaborated with local organizations to support education and healthcare initiatives, cementing his commitment to social responsibility.
Today, Caveman Watches is a household name in Ghana and has a devoted following globally. Applying branding and storytelling tactics, Dzamefe positioned Caveman Watches as a global player in the luxury African watch market.
Anthony Dzamefe’s entrepreneurial and business endeavors have won him numerous awards and recognition. His innovative business ideas in watchmaking have made him a household name, with features in The New York Times, Forbes, and other international magazines. Some of his awards and recognitions include: Top 100 Influential Global Voices 2025 – Leaders Without Borders International Economic Development & Investment Business Summit. He also received the Overall Entrepreneur of the Year (2019) – Young Achievers Summit Ghana, Emerging Brand of the Year (2019) – Young Achievers Summit Ghana and Honorary Award (2018) – Youth Excellence Awards Ghana.
Anthony Dzamefe’s life is a success story of resilience, ingenuity, and perseverance. His journey from a street vendor to a globally recognized entrepreneur is a source of inspiration to young Africans who want to develop global brands. His success proves that with dedication and strategic planning, African entrepreneurs are capable of competing on the global stage.
By establishing Caveman Watches, he has not only redefined luxury watchmaking in Africa but has also created a model for young business leaders who wish to challenge the status quo. Anthony Dzamefe remains an inspiration to the next generation of African business leaders with his never-ending pursuit of perfection.